Troy White
Join Harriette Cole for a conversation with Troy White, full service Lifestyle Marketing specialist within the urban and “Multicultural Millennial” marketplaces. Tune in Friday, August 19, 2022 9am ET on WBAI 99.5 FM in NYC or livestream on WBAI.ORG."
Troy White is a native of Philadelphia and a graduate of Howard University. He is a full service Lifestyle Marketing specialist within the urban and “Multicultural Millennial” marketplaces. Troy ran several divisions for Sony Music for 10 years. He was responsible for marketing and promoting artist such as Michael Jackson, Sade, Shabba Ranks, Luther Vandross, Snoop Dogg and others. He has been a marketing specialist for over 30 years. Mr. White started Wytehouse Marketing in 1994. The company was located in Harlem USA. Wytehouse offered a national street/guerrilla marketing team as well as a full range of media services such as PR, Urban Think Tank, product placement, image consulting, event planning, advertising etc. Wytehouse’s client base includes such notables as Adidas, Atlantic Records, BET, Coke, Carver Bank, Diddy, EA Sports, Grand-Marnier, Grammys, Heineken Jay-Z, Lacoste, McDonalds, Michael Bloomberg, NBA, NFL, Nike, President Barack Obama, President Bill Clinton, Pontiac, Pepsi, Senator Hillary Clinton, Sony, Seagram’s, Target, US NAVY. Troy moved to Nairobi in 2015. He became Sr. Creative/Event Director for Africa’s largest Experiential agency EXP. His clients include Coke, Safaricom, Unilever, East African Brewery Limited and many others.
TROY WHITE’S BIO Troy became Managing Director of Temple Management in November 2016. Temple Management is Africa's 1st (William Morris) type of agency. The Temple Management is Africa's 1st full-service creative talent and event management company incorporated in Nigeria and now in Kenya. Temple operates primarily in the Entertainment, Sports, Media and Art sectors. By adopting a 360-degree approach to management across our focus areas, we oversee the day to day business/affairs of our talents and ensure that they maintain sustainable competitive advantage over the rest. We also work closely with Corporate Organisations, providing them with the appropriate talents to promote their brands. 2018 Troy created Africas 1st International Gaming Company called Kifaru. We have a partnership with Roc Nations gaming component Unanimous Games. Completed a mobile game for Roc Nation artist Jay Park (Largest Asian Rapper win the world) 2019 Troy became Managing Director of Digital Self for Africa and the US. Digital Self is a Virtual Reality company based out of London. We aspire to be the World’s largest emerging Virtual Reality and Augmented Reality (VR/AR) interactive environment, which utilises technology and innovation that is delivered to the entertainment and events industries, Worldwide, via a bespoke Eco-System. We are pioneers in a new era of digital communication, bringing users together through a shared virtual environment which is innovatively advancing the World.
Follow Troy White on Instagram: https://www.instagram.com/troy_philly_white
